The Best Natural Shampoo for Happy Hair
Publushed by:
Lorraine PinnixLast updated:
March 4, 2022
BEST OVERALL
Love Beauty And Planet
Sulfate free
Great for dyed hair
High reviews
CHECK LATEST PRICE
RUNNER UP
ATTITUDE Liquid Hair
Dermatologist tested
Ecologo certified
Unisex
CHECK LATEST PRICE
BEST FOR BUDGET
WOW Skin Science
Reduces hair loss
Plant-powered
Silky strong nurishment
CHECK LATEST PRICE
As well as making healthier choices about what we eat and drink, using natural haircare and skincare products can help as well. Natural shampoo is one of the first steps to switching to a more organic way of life, but not all of these hair products are created equally.
What makes shampoo natural? A natural shampoo is one that predominantly features natural ingredients, including extracts from fruits and herbs, coconut oil, and natural butters. You’ll also find no sulfates in these natural shampoo brands, an agent known for its damaging effects on the hair, and natural organic shampoo formulas are made with only organic ingredients.
If you’re on the hunt for the best all natural shampoo but have no idea where to start, we can help. We’ve hand-picked a few of the best rated shampoos in the natural category and rated them, so you know exactly which one has what you need.
Natural hair care products have come a long way and are now gentler than ever on your locks and with all the right ingredients your hair needs. A natural shampoo could be just what the hairdresser ordered, so check out our recommendations for the best on the market.
Best Overall: Love Beauty And Planet
Short summary
Love, Beauty and Planet has developed their Blooming Color Shampoo with rose, murumuru butter, and coconut oil, giving a gentler alternative for cleansing color treated hair.
Blooming Color Shampoo from Love Beauty and Planet is a more natural way to wash your hair. This gentle formula has been designed specifically for color dyed hair but it works on sensitive, fine, and regular hair types too.
Those looking for a natural shampoo for thinning hair and hair loss will love how gentle this is while still giving a deep clean. As you wash, you can feel good about what you’re exposing your hair to, as it contains no sulfates, parabens, or silicone.
The key ingredients in this shampoo are coconut oil for shine and hydration, murumuru butter for gentle conditioning, and Bulgarian rose petal extra for its scent.
The aroma is gentle and sweet and doesn’t smell artificial at all, but customers reported that this wasn’t the most conditioning shampoo. You’ll need to make sure you have a deeply nourishing conditioner to follow up after every use to combat this.
Love Beauty and Planet is committed to creating vegan friendly and cruelty free products, and this shampoo ticks all of the boxes.
As well as being guilt-free, it adds a gorgeous shine to your hair and is still capable of delivering a deep clean and removing build up.
If you want luxurious and eco-friendly haircare products, Booming Color is one of our favorite choices for best clarifying shampoo for natural hair.
Quick Facts
- Size: 32fl oz
- Scent: Rose
- Hair Type: Colored
Pros
- After just one wash with this shampoo, people found their locks looking shinier as well, so it’s not just about cleansing the hair.
- People with dyed hair will love how this shampoo washes the hair but doesn't strip away any of its color.
- The cost for a bottle of this natural shampoo is a lot less than other natural brands, but with even better reviews.
- It has a delicious rose scent that's not overpowering or synthetic smelling but stays with you all day.
- There’s nothing damaging in it so even the most sensitive or fine hair types will love the results.
Cons
- Your hair might feel a bit dry after using this shampoo so it needs to be followed up with a good conditioner.
- Some customers have tried the conditioner of the same name and didn’t find it as good as the shampoo, so you might want to mix and match for the best results.
- Love Beauty and Planet is owned by Unilever, so although it’s cruelty free, the parent company might not always be.
Runner-Up: ATTITUDE Liquid Hair
Short summary
Attitude’s Volume & Shine Shampoo is full of soy protein, cranberry extract, and antioxidants, helping to add volume and shine to your hair without any of the harsh chemicals most shampoos have.
Volume & Shine Shampoo from Attitude is a budget friendly way to treat your hair and one of the best for boosting its thickness and volume.
With plant and mineral based ingredients including cranberry extract and soy protein, it cleans deeply, regenerates, and adds shine, all without using harsh chemicals or nasty hidden ingredients.
The 32fl oz bottle will last for months of regular use and if you love this shampoo, you’ll be pleased to know that Attitude has a whole range of natural haircare to enjoy.
There are lots of smaller details that make Attitude one of the better brands, including the fact that they use only recyclable plastic for their packaging and they’re cruelty free and vegan friendly.
The brand is ECOLOGO and EWG certified, but still manages to create quality haircare products that have been dermatologist tested. This shampoo is specifically made for people with thinning hair, hair loss, and lack of volume, as it thickens it up and works at restoring the roots of the hair as well, making a noticeable difference.
If you have delicate care or find some shampoos dehydrating, you might want to try something else from the Attitude range of products, as this one can dry your hair out. People also noted some itching as their scalp adapted to the new shampoo, but this will ease shortly after.
With no overpowering synthetic scent coming from this product, it’s the best natural shampoo for men and women who prefer a natural touch. To get your hands on the deep cleaning and volume boosting Attitude Volume & Shine Shampoo.
Quick Facts
- Size: 32 fl oz
- Scent: Fruity
- Hair Type: All
Pros
- Those wanting a shampoo to lift their hair so they only do minimal styling will love the changes this one makes.
- Men and women can both enjoy this product because there’s no overpowering aroma left behind in your hair.
- Attitude creates an affordable natural shampoo range but uses premium ingredients and formulas that make it seem a lot more expensive.
- This is the best shampoo for hair loss and thinning hair types because its voluminous properties make hair look fuller.
- The addition of watercress and Indian cress means it offers restorative powers for your hair and strengthens any weak areas.
Cons
- This shampoo leaves hair feeling a little dry and you’ll need to ensure you’re using a hydrating conditioner immediately afterwards.
- Some people reported itching on their scalp after the first couple of washes as they got used to the natural shampoo, but it went away shortly after.
Best for Budget: WOW Skin Science
Short summary
Wow Skin Science has developed their Apple Cider Vinegar Shampoo using 100% raw Himalayan apple cider vinegar. The 16.9fl oz shampoo is packaged in amber to protect its ingredients, actively balances pH levels of the scalp, and removes thick build up on the scalp.
If you’re looking for the best natural dandruff shampoo or something to restore the pH balance to your hair, look no further than Wow.
Their Apple Cider Vinegar Shampoo is suitable for oily, dry, and normal hair types and both men and women, with ingredients including raw apple cider vinegar, sweet almond oil, and nettle leaf extract.
The best thing about this shampoo is that it truly cleans your scalp and if you suffer from buildup from products and dyes or have an excess oil problem, it will cut straight through it.
However, those with flat hair looking for a boost might get the opposite using this. Wow is an expensive option due to its many benefits, and only comes in a small bottle, so be prepared to pay more and stock up if it becomes your favorite.
With a sweet apple scent, it’s refreshing and enjoyable, and the formula contains nothing synthetic or harmful to your hair. This shampoo is vegan friendly and cruelty free, plus packaged in amber to protect the purity of its ingredients.
Wow Skin Science Apple Cider Vinegar Shampoo is a truly natural alternative that works wonders in your scalp and hair, as long as your hair type supports it.
Quick Facts
- Size: 16.9fl oz
- Scent: Sweet Apple
- Hair Type: Oily, Dry, Normal
Pros
- Oily hair sufferers loved how this shampoo got to work immediately and rectified their greasy locks after just one wash.
- This shampoo strips away at buildup that developed from your old haircare products and ensures that it never returns
- The addition of apple cider vinegar means your hair looks healthier than ever and gets an automatic pH balancing.
- Packaging the shampoo in an amber bottle means the ingredients inside remain pure, so you pay a little extra for this benefit.
- People reported only needing to use a portion of what they usually do when applying natural shampoos.
Cons
- The smaller bottle size this comes in is about half of what you’d expect shampoo to be in, so you’ll probably need to buy two.
- You won’t get any volume boosting or thickening with this shampoo, so make sure you style it.
- As one of the most expensive natural shampoos when you look at price per fluid ounce, this might be out of some people’s budgets.
Alternative: ATTITUDE Shampoo for Sensitive Skin
Short summary
Attitude’s Sensitive Natural Shampoo is designed for people with sensitive, allergy prone, and color treated hair, but works on all hair types. The 16fl oz bottle contains ingredients like argan oil and oatmeal that nourish the scalp.It features no parabens, SLES,or other harsh chemicals.
The Sensitive Natural Shampoo from Attitude is one of their gentlest formulas yet and perfect for people with sensitive skin and hair types.
With loads of antioxidants and nutrients, thanks to the oatmeal and argan oil, it improves the health of your hair and soothes any irritation you might be having.
Attitude is committed to creating eco-friendly products and this shampoo comes with the ECOLOGO and EWG certifications, as well as PETA’s stamp of approval, so there’s no second guessing whether you’re using something gentle to the earth.
People with usually sensitive hair loved the hypoallergenic formula and sufferers of dandruff also found it effective at soothing the condition. While it’s not the most intensive cleansing shampoo, it does make your hair soft, so don’t use it if you’re looking for a clarifying formula.
However, because of its gentleness, you might not always need to follow with conditioner as it keeps hair soft and supple. According to customers, those who have oily hair will want to avoid it as it can sometimes exacerbate the problem.
Attitude’s Sensitive Natural Shampoo only comes in a smaller 16fl oz bottle which is a letdown, and it’s also one of their most expensive products.
Although it’s a vegan friendly, cruelty free, and completely natural haircare solution for sensitive hair types, it does cost a little extra to get all of these benefits. If you want something gentle and nourishing, there’s nothing better than Sensitive Natural Shampoo.
Quick Facts
- Size: 16fl oz
- Scent: Argan oil
- Hair Type: Normal, Sensitive, Dry
Pros
- Sensitive skin types who usually react to shampoos will love how gentle this product is on their whole body.
- This is one of the most nourishing natural shampoos with so much hydration that people often skip their conditioner afterward.
- The hypoallergenic formula manages to toe the line between effective and gentle which is great news for sensitive hair types.
- Attitude is a true eco-friendly brand with all kinds of certifications that vouch for their greenness, so you can feel good choosing them.
- Users with conditions like dandruff found that they improved after using this shampoo for just a few washes.
Cons
- This isn’t a clarifying shampoo used for removing build up, as it’s more about hydration and being gentle.
- When compared to other Attitude products, this rates as one of their more expensive options.
- People with already oily hair found that this sensitive shampoo only made it worse, so avoid if you have excess oil issues.
Alternative: Renpure Originals Biotin & Collagen
Short summary
Renpure Originals Biotin and Collagen Shampoo is designed to thicken and strengthen the hair without using any harsh chemicals. The key ingredient in this shampoo is vitamin B7 biotin but it also contains amino acids, proteins, and other vitamins.
If your hair is in need of some TLC but you want to do it naturally, Renpure Originals Biotin and Collagen Shampoo is the way to go.
This thickening shampoo uses a plant-based formula and has no nasties like sulfates and parabens in it, instead relying on vitamins, proteins, and antioxidants to work. People reported almost immediate improvement in the health and fullness of their hair, thanks to this unique formula.
There’s nothing flashy about this shampoo from Renpure, including its bottle, so if you’re a fan of simplicity and don’t like the showiness of some natural products, you’ll love it.
Better still, the fragrance of the shampoo is mild enough to not be noticed by others, so men and women alike can use it. The gentleness of the formula means it’s not as clarifying as others, so if your goal is to remove buildup, it’s not the best choice.
Renpure has managed to create a simple shampoo that’s affordable as well, and you’ll pay a lot less for it than other natural haircare products.
However, you do need to use twice as much product to cover your hair effectively, so for long haired users, it might not be as economical. Renpure Originals Biotin and Collagen Shampoo will strength and add fullness to your hair in a way you’ve never seen, and it’s gentle enough for your dog to enjoy as well.
Quick Facts
- Size: 32fl oz
- Scent: Fruity
- Hair Type: All
Pros
- When you look at the price per fluid ounce, this is the cheapest natural shampoo that’s also great quality.
- Some people commented that they also wash their dog with this shampoo because of how nice and gentle it is.
- As a thickening shampoo, it gives your hair a fullness that can be especially helpful for people with thinning hair.
- This shampoo is an effective natural option without all the showiness of some natural haircare products.
- Both men and women have enjoyed this shampoo and its mild fruity scent means it’s not overpowering.
Cons
- You will need to apply about twice the amount of a non-natural shampoo when using this, otherwise, it won't coat the hair effectively.
- As a thickening shampoo, this won’t cleanse the hair of build up, so it might not suit everyone’s needs.
- Although marketed as a natural shampoo, there are a lot more ingredients when you read the label of this, which could be a turn off for some.
Natural Shampoo FAQ
Using a natural shampoo is one of the best changes you can make for yourself, but you have to know what you’re looking for to choose the right fit for your hair type.
If you’re still learning about natural hair care and want to find out more, we’ve answered some FAQs that’ll help.
Are Natural Shampoos Better For Hair?
Quality natural shampoos are much better for your hair than their non-natural counterparts, but you must choose reputable brands.
These shampoos don’t lather up because of their sulfate free contents, which means less damage done and better results in the long term with consistent use.
Is Herbal Shampoo Good For Hair?
Herbal shampoos come with lots of benefits for the hair including cleansing away impurities, strengthening hair follicles, and adding shine to your locks.
Choosing one that matches your hair type and hair goals is essential in finding a herbal shampoo that you’ll get good results from.
How Can I Shampoo My Hair Naturally?
If you don’t wish to purchase a natural shampoo, you can try some DIY recipes to create your own at home. Some popular ingredients in homemade shampoos are coconut oil, essential oils, and castile soap.
Be prepared for some trial and error as you find a recipe that works at cleaning your hair without damaging it.
Do Natural Shampoos Cause Build Up?
One of the main benefits of using natural shampoo is that it reduces build up and slowly works at removing what is there, due to the fact that it doesn’t contain any sulfates.
Sulfates are what help to lather the hair as you wash it but they can build up and become stuck on the roots and scalp after continued use.
Conclusion
If you want the best shampoo for natural hair or a natural lifestyle, there are some great options to choose from and ones that are suitable for all hair types.
With our favorite finds, you’ll be guaranteed happier and healthier hair, with a noticeable difference after your very first wash.
BEST OVERALL
